After last week's rant about the banks, I thought I'd move away from all the doom and gloom of the recession and talk about a revolution that is predicted to change the way we do business. The Web.
The Electronic Revolution... Again
Well not quite the web. That's been changing the way we do things for more than a decade. It's the next level of the Web, what is becoming popularly know as Web 2.0. This form of the web is less about the transfer of data between computers and more about the exchange of information between people. This has come in the form of social networking, blogs and RSS feeds which not only allow people to express opinions to a wider audience but also to share knowledge and give advice.
What Makes A Web 2.0?
There is some debate as to what makes this Web 2.0? The answer lies somewhere between the latest advances in technology and the users eagerness to use and adapt that technology to meet their own needs. While Web 1.0 used mainly images and plain text to display information, Web 2.0 has used more innovative ways to get their message across. This has led to the creation of mash-ups, "tagging" and more and more user generated content.
And it's not just affecting the social patterns of the average Internet surfer. Businesses are also having to deal with the winds of change. For example, real estate and travel agencies are now in competition with independent sellers and content providers. And now even celebrities are using it to boost their profiles. Ashton Kutcher generated interest on his Twitter account by posting a picture of his wife undressing and used the attention it generated as an opportunity to advertise for his upcoming movie by posting a video of him getting his chest waxed in the film.
Let's just hope that Web 2.0 doesn't reach it's zenith with a chest-waxing video.
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